Dr. Doug McKenzie-Mohr Community-Based Social Marketing Workshop at the Oregon Zoo in Portland on 10/14/16.
FRIDAY, OCTOBER 14
Dr. Doug McKenzie-Mohr
Community-Based Social Marketing Workshop
Registration is closed. Please call 541-682-6183 for any further info.
• Professional training for transportation, sustainability, and behavior-change professionals
• 8:30 am to 4 pm on 10/14 at the Oregon Zoo (Skyline Room) in Portland
Transportation Options Group of Oregon (ToGo) and partners are hosting a full-day workshop led by Dr. Doug Mckenzie-Mohr, author of Fostering Sustainable Behavior: Community Based Social Marketing in Portland on Friday, October 14, 2016 from 8:30 am to 4:00 pm. The workshop will offer a unique opportunity for transportation, sustainability, and behavior-change professionals to advance the state of their social marketing practices.
This workshop delivers an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design, implement and evaluate a program in their communities. Social marketing has several applications including energy and water conservation, chronic disease prevention, and transportation options.